  What you need to know today in crypto and beyond May 10, 2021 Sponsored By:  If you were forwarded this newsletter and would like to receive it, sign up here.
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Today's must-reads Top Shelf  ETH UP: ETH is trading above $4,000 for the first time in its five-year history. Year-to-date ETH returns are above 435% versus about 105% for BTC. Meanwhile, the ersatz ethereum classic (ETC) continues to hold above $100, following its best weekly performance ever last week. Some analysts called the move "irrational," a term they applied to dogecoin. SPEAKING OF… Despite hopes an Elon Musk appearance on "Saturday Night Live" would pump DOGE, the cryptocurrency tumbled. It fell from an all-time high of 74 cents to below 45 cents, with many retail buyers holding the bag. Elon Musk scam accounts made hay of the situation, banking at least $100K in stolen crypto.
BANK PLAN: Swiss financial giant UBS Group is reportedly planning to offer digital currency investment products to affluent clients, following in the footsteps of JPMorgan Chase and Citigroup. HACK, GIVING BACK: Rari Capital, a DeFi protocol, was exploited this weekend with attackers making off with 2,600 ETH (worth approximately $11 million). Approximately 60% of users were affected. The project maintainers will reimburse a fraction of lost funds by distributing the project's governance token.
– Daniel Kuhn
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Overheard on CoinDesk TV Sound Bite  "It took about six and a half years to onboard our 1 millionth customer, then it took a fews months to get to our second millionth customer. There's a huge opportunity to onboard more and more people in the region."
– CEO Daniel Vogel, on the growth of his Latin America-based exchange, Bitso, on CoinDesk TV's "First Mover."
What others are writing... Off-Chain Signals 
- D.K.
A message from Lisk  Lisk.js 2021 is a free online event organized by Lisk, an open-source blockchain application platform. The two-day virtual event, open to all developers, blockchain enthusiasts and community members globally, will set the stage for the major reveal of Lisk's Interoperability solution. Developers can expect to learn how to develop a blockchain application with Lisk SDK in JavaScript, attend in-depth talks on blockchain interoperability, and get inspired by community members who have already built blockchain applications on Lisk.
A message from CoinDesk  Introducing Unlocked 101 at Consensus by CoinDesk 2021 New to crypto? Here's a crash course. Unlocked 101 is a free educational series of sessions designed to give you the tools to navigate crypto. Sessions will be hosted May 4–20 to prepare you for Consensus by CoinDesk 2021, our virtual big-tent event.
Putting the news in perspective The Takeaway  Buying Your First Crypto? 10 Things You Should Know And if you just started paying attention to cryptocurrency and are wondering whether to invest, here are 10 things you absolutely need to know before buying anything.
The purpose of this article is not to scare people away from a fascinating and potentially transformational field, but to make sure they come in with eyes wide open.
1. Don't put in more than you can afford to lose Crypto is riskier than many other investments. Nothing is guaranteed other than lots of volatility. What's more, it's unregulated in most cases. There is no FDIC insurance for this stuff, nor is there a buyer of last resort. The prices of crypto coins regularly swing wildly from minute to minute. While the market is currently basking in the glow of bull run, it has endured painful and protracted corrections and almost certainly will again.
Danger varies in degree. Bitcoin, the original cryptocurrency, has been around for more than a decade and it's significantly less likely to disappear than most other coins. But it's not free of risk either.
2. Research thoroughly Before you invest a significant amount of money in any digital currency, spend hours upon hours researching the technology so you understand the value proposition and the risks. ("Someone else will buy it from you for a higher price" is not a value proposition.)
Read everything you can find on the topic. (CoinDesk's Learn section is a fine place to start.) Lurk on community forums and developer mailing lists. Listen to podcasts. Borrow books from the library, not only about digital currency but related fields like cryptography, game theory and economics. Read CoinDesk and even some of our competitors.
Go to local meetups, if your area is no longer on COVID-19 lockdown. Ask lots of questions. If you don't understand what you're hearing, don't be afraid to ask someone to explain. If it is still not making sense, don't assume that's on you; people could just be talking gobbledygook. The sincere people will take the time to help, but even then be wary of those "talking their book" (telling you to buy what they own so the price goes up).
And even if you're convinced, seek out skeptics (there is no shortage of them) and consider their arguments as well. Remember John Stuart Mill: "He who knows only his own side of the case knows little of that."
Once you think you've researched everything there is to know, do even more work. You're probably not done yet.
3. Resist "fear of missing out" If the only reason you're investing in something is to avoid missing out, the only thing you won't miss out on is losing everything.
Fear of missing out (FOMO) is a sure way to destroy whatever wealth you may have accumulated over the years. The problem is that it's a gut reaction to something that should be researched first. Trading based on your gut will quickly lead to an upset stomach.
Know what you're buying. Really know it. Going on a trading app and seeing a currency is up 30% or so over the past 24 hours isn't research. It could be you're the unlucky sap being sold a falling cryptocurrency.
Every coin has pumpers (shameless promoters), even bitcoin. Don't succumb to peer pressure. This isn't high school. Think for yourself and evaluate the case for an investment on the merits. Research. Then research again.
4. If it sounds too good to be true, it probably is Much like Wall Street, the U.S. Congress or the American Bar Association, crypto is rife with charlatans. There are more than enough people promising their project will be the one to overtake bitcoin. But is it? There's only one way to find out: Research.
Buyer beware, but also borrower beware. Some crypto exchanges offer more than 100x leverage, meaning you can borrow up to 99% of the cost of an investment. This will juice your profits if a coin goes up in value, but if it goes the other way you could quickly be wiped out.
5. Don't trust, verify Scammers abound in this market. Just this past weekend, some rascals on Twitter took advantage of Elon Musk's appearance on television's "Saturday Night Live" to defraud people out of $100,000 worth of various cryptos with a bogus "giveaway." Impersonating the comedy show's Twitter account, the miscreants instructed their victims to send small amounts of crypto to verify their addresses. If they did so they would get 10 times the amount back.
That too-good-to-be-true proposition was a red flag. Read this, this and this for more telltale signs.
6. Beware of "unit bias" Just because a given coin is trading around $1 does not mean it's "cheaper" than bitcoin at $58,000. Not all coins are created equal.
There are literally thousands of cryptocurrencies, some of which seek to emulate bitcoin and some of which try to solve other issues. They all have varying levels of developer support and decentralization.
Determining the value of a coin means asking how and why was the coin created. What is its supposed utility? Who is working on it? How big is the developer community? How active is the repository on GitHub, where updates to the open-source software are usually logged? Like a building, a codebase requires maintenance, and neglect can leave a structure unsound.
Crucially, what is the coin's security model – proof-of-work, proof-of-stake or something else? If it's the former, what is the hashrate? If you don't know what these terms mean, you're not ready to invest.
7. Not your keys, not your coins Cryptocurrency is a bearer asset like cash or jewelry, meaning the holder is presumed to be the owner. Once it's lost or stolen it's gone.
That is why advanced users will advise you not to entrust the cryptographic keys to a digital currency wallet to a third party, such as an exchange, because these firms are largely unregulated in many places and may be subject to hacks or exit scams (absconding with clients' money).
8. You can buy a fraction of a bitcoin (and most other cryptos) You don't need to buy a whole coin. Bitcoin, for example, is divisible to the eighth decimal. So if you're curious about how this stuff works, you can purchase as little as $10 worth and just play around with it.
As billionaire Mark Cuban recently said on television of buying small amounts of dogecoin, "it's a whole lot better than a lottery ticket." Unfortunately, he also encouraged viewers to spend doge on merchandise without mentioning the tax implications (see below).
9. Understand the tax consequences This is especially important in the U.S., for several reasons. First, the Internal Revenue Service (IRS) considers crypto property, not currency, for tax purposes. The upshot is if you buy a coin for $1 and it doubles in value and you spend that extra dollar to buy so much as a pack of chewing gum, you are required to report that capital gain and pay tax on it. There is no "de minimis exemption," despite the crypto industry's lobbying efforts.
Also, centralized exchanges regularly send account information to the IRS. Sure, crypto isn't as regulated as stocks or banks. However, the federal government is running a massive deficit and it won't think twice about sending in folks with mirrored aviator glasses to visit you to ask about your crypto trades.
10. Buy using dollar cost averaging and don't obsess about price Go outside. Get some fresh air, exercise and sunshine. Spend time with your family. Lift weights. Read old books. You can do all that AND invest in crypto.
The markets will fluctuate from day to day, hour to hour, minute to minute, but any crypto worth a damn, any investment of any kind worth a damn, is a long-term bet. If you want a dopamine hit, go for a run or watch an action movie.
What's the best way to invest and not obsess? It's using dollar cost averaging (DCA). Buy a set dollar amount of whatever crypto you like at regular intervals (Daily? Weekly? Monthly? Annually? You pick.) and don't look at it.
If you have a long-term view, you're not going to be pressured to sell or up your position based on short-term movements if you use DCA.
As the sergeant on an old cop show would say, "Let's be careful out there."
– Marc Hochstein, Lawrence Lewitinn and Nikhilesh De
The Chaser... 
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