Specialized lending: Successful products, Private lending, Stability during a crisis, More

What's behind a successful mortgage product?

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13 September 2022

What's behind a successful mortgage product? Vivienne Gauci on how HomeEquity Bank responds to its target market's needs CMI highlights flexible solutions in the private lending space Expert says private lenders can offer valuable options for brokers and clients in uncertain times Rob Carrick, Personal Finance Columnist for The Globe and Mail, gives validation to Reverse Mortgage Financial expert Rob Carrick validates Reverse Mortgages, describing them as a legit financial tool for people rich in home equity who need cash HomeEquity Bank How a lender's stability plays a central role during crises "During times of uncertainty, people tend to want more communication, not less" HELOC debt continues to rise in Canada More and more Canadians are drawing on the wealth represented by their homes Deliver a transformational client experience with $75,000++ in free mortgage payments from MCAN Home The MCAN Icon program is our unique model of collaborative, people-first partnership creating long-lasting value for partners, clients and communities. This is the new mortgage movement MCAN Safeguards provide peace of mind as red-hot market pumps the brakes Your clients are in good hands with HomeEquity Bank's No Negative Equity Guarantee Exec on the steady rise of reverse mortgages "At this stage in life, what customers need in our products is a way to maintain independence"

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