Recently, RE/MAX announced that it was moving away from the Booj platform that it purchased four years ago to a third-party vendor — kvCore by Inside Real Estate. I find that interesting.
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Hi Real Estate Leaders,
Recently, RE/MAX announced plans to move away from the Booj platform it purchased four years ago, opting instead to enlist the services of a third-party vendor — kvCore by Inside Real Estate. I find that interesting.
Years ago, when all the talk was about tech platforms, many firms pieced together programs from multiple vendors — until the tide shifted and national networks decided to bring platform development in-house. Companies including Compass and United Real Estate hired huge development teams to build proprietary platforms.
Is the tide turning again? Have brokerage leaders realized that, in many cases, they may have invested too much time and money building robust, in-house technology platforms?
I've been in this industry long enough to know you can have the most superior tech platform out there, better than any of your competitors, but tech alone will not keep agents with your firm.
I'm not discounting the importance of having things like a CRM, a transaction management program and the like. But, I am seeing a trend emerge: Brokerages have started rethinking the money they're spending on development teams and ultimately, they're moving to a third-party platform.
I want to hear from you, brokers — what are your plans for platform development going forward? Agents, have you ever stayed with a brokerage solely because of its technology? Email me at tracey@hwmedia.com.
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"There is a lot of fear mongering happening right now, but if we go back to the data, I am optimistic. If we [have] a 10% drop in units it would still be the fourth best year in real estate history," says Marc King, CEO, Keller Williams Realty.
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