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Overheard on CoinDesk TV...

Sound Bites

"[Coinbase] crashed because there was so much traffic."

 

–AdWeek Consumer Goods reporter Paul Hiebert, on crypto ads at the Super Bowl, on CoinDesk TV's "First Mover."

What others are writing...

Off-Chain Signals

  • Bitcoin paradise? Briton creates 'crypto utopia' in South Pacific (The Guardian)
  • VC Ranking: Token Returns After Financing (Wu Blockchain)

  • Meet (Dan Olson) the Guy Who Went Viral for Explaining How NFTs Are a 'Poverty Trap' (Vice)
  • "Crypto Cannabis Club are making major moves in the stoner NFT space through their new partnership with CampNova, a cannabis direct-to-consumer e-commerce platform." (NFT Plazas)

  • Concerns grow over Monero mining pool that has 44% of the network's hashrate (The Block)

  • Pre-orders of Samsung's New Galaxy S22 Smartphone to Come With NFTs (Decrypt)
  • This Week on Crypto Twitter: Last Two Bored Ape Founders Step Forward, Buterin Pleads With Putin (Decrypt)
  • CryptoPunks Ethereum NFT Sells for Nearly $24M, Doubling Previous Record (Decrypt)
  • Intel says its new crypto chip is designed to be energy-efficient (The Verge)

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Putting the news in perspective

The Takeaway

Who Won the Crypto Bowl?

Don't say we didn't warn you.

 

To the surprise of absolutely no one, the ads of last night's Super Bowl football championship game broadcast were dominated by the usual stuff – beer, cars, snacks, sports betting – but also, inevitably, crypto.

 

Coinbase, FTX, Crypto.com and eToro all brought crypto-related sales pitches to the big game, as did TurboTax, with an ad nodding to the nightmare of handling digital assets during tax season. Meta had a commercial, too, albeit a somewhat depressing one.

 

This glut of fintech advertising is being called the "Crypto Bowl." Larry David and Lebron James were there. Matt Damon was not there, despite past appearances in crypto commercials.

 

Crypto enthusiasts rejoiced, predicting imminent mainstream adoption (this time, surely!). Everyone else cringed (including viewers old enough to remember the 2005 Super Bowl, when the "winner" of the ad competition was a boiler-room subprime mortgage lender that shut down two years later as the housing bubble burst). 

 

Here's my brief (subjective) ranking of the crypto and fintech adjacent ads from this year's Super Bowl broadcast, from worst to best.

 

6. "Old Friends. New Fun" – Meta

 

In this, a profoundly evil advertisement, an old animatronic dog from a retro diner relives his glory days through the power of Meta's VR platform.

 

We see the dog face years of neglect, treated as a prop, forgotten on the side of the road and ultimately put out to pasture. Just before he's crushed by a trash compactor, he's saved by a kind stranger who repurposes him for one of Meta's VR demonstrations. A headset is strapped to his face, and he's suddenly transported to a digital replica of the diner he lost so many years ago. He warmly embraces the illusion.

 

It's the "Make America Great Again" of Super Bowl ads, except somehow even more cynical – a suggestion that better days aren't coming in the real world. Mark Zuckerberg's proposed virtual world lets us cling to those ghosts of the past, the losses and regrets we couldn't quite handle here on Earth.

 

At least the other tech-related ads this year were somewhat forward thinking. Increasingly, Meta feels like a company whose best days are behind it.

 

5. "Flying Your Way" – eToro

 

This ad, for the digital brokerage eToro, felt like a nod to the meme-stock/online trading movement that blossomed in the wake of last year's GameStop short squeeze. It's very much about investing together – everyone else is on board, so why shouldn't you be, too?

 

"To the moon?" asks one trader, lifting a new recruit into a shifting mass of online investors.

 

There were even cameos of a Shiba Inu, the mascot of the cryptocurrency dogecoin, and another one from the Bored Ape Yacht Club.

 

You could say it's sort of irresponsible to promise these kinds of moonward gains to an audience that's potentially just now making its first crypto investments.

 

Unfortunately for dogecoin holders, the ad didn't do much for the price.

 

4. "Matchmaker" – TurboTax

 

Boring, safe. Even Jason Sudeikis couldn't save this one.

 

3. "The Moment of Truth" – Crypto.com

 

Crypto.com already drew plenty of ire (and garnered a "South Park" jab) for its ads with Matt Damon, which portrayed blockchain tech as a historical development on par with the invention of the airplane, and breathlessly promised traders that "fortune favors the brave."

 

Its Super Bowl ad, starring basketball star Lebron James, repurposes that same tagline for a more lighthearted take on the concept. In it, a digitally de-aged Lebron talks with his present-day self in a messy bedroom circa 2003. It's meant to evoke that feeling of taking a big leap, diving into something new with the potential for world-historic consequences.

 

On one of the bedroom walls, there's a poster of Mars – the same shot from the end of the Matt Damon commercial.

 

It's visually ambitious but conceptually simple. (It also flirts with the same recklessness as the eToro ad).

 

Fair play, Crypto.com.

 

Read the full article here

 

-Will Gottsegen

The Chaser...

The Node

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