| | | | | Hi there, | | | | | | As the digital world evolves with trends like cryptocurrency and virtual reality, we're also seeing a push for marketing that prioritizes privacy and values consumers for who they are: humans.
In this first edition of Learning with Semrush, we address this unique duality facing marketers today.
Read on for new lessons in closing market gaps, attracting qualified leads, mastering backlinks, and using thought leadership. | | | | | | | | | | | | | | The rise of the Chief TikTok Officer, NFTs, and the metaverse indicate a fundamental shift in the future of digital life, while growing concerns around data privacy and brand consciousness demand a human-centered approach to digital marketing. From Semrush CMO Andrew Warden, discover the trends that will shape our marketing strategies for years to come. | | | | | | | | |  | | | | Using SEO Analysis to Close Market Gaps | | | | Watch 5 digital marketing experts perform step-by-step SEO analyses of Performio, a California-based SaaS company, and share the tactics they'd use to improve the site's performance and increase online market share. | | | | | | | | | |  | | | | Here's How Agencies Can Attract Qualified Leads | | | | Setting criteria for qualifying leads reduces strain on resources and ensures a productive partnership for clients and agencies. Real agency pros shared their top tips on acquisition channels, lead qualifying, and nurturing that can help you get the most out of your lead generation strategy. | | | | | | | | | | | |  | | | | Everything You Need to Know About Backlinks | | | | Whether you're new to SEO or a seasoned pro, it can be tricky to navigate seemingly endless advice on backlinks. Fortunately, we've got all the best practices and guidance you need in one place. Check out our guide to brush up (or get up to speed) on the latest in backlinks. | | | | | | | | | |  | | | | The 2022 Guide to Thought Leadership + 4 Success Stories | | | | 65% of marketers use thought leadership for content marketing. As consumers place more emphasis on brand values and search engines reward the highest quality content, learn how to create an authentic, expertise-driven thought leadership strategy—and how it can boost your credibility and organic performance. | | | | | | | | | | | | | More news for you | | | | | | | | | | | | | | | | |
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