Personally, I have quite a long list of people and product recommendations that I've worked with or purchased due to social media. My husband and I found our wedding photographer and real estate agent through Instagram, and I have even purchased items due to TikTok influencers. I am (proudly!) deep in #cleantok, which mainly means I have adjusted my algorithm to show me all the best cleaning hacks and products.
While social media isn't for everyone, for those thinking about dabbling in one or more of the many social media platforms, some of the best advice I've ever heard is to take the time to learn each platform. This HW+ article on how agents are harnessing the power of social media to generate leads by Real Estate Reporter Brooklee Han states:
"Over half of Realtors said that social media was their top lead-generating technology tool, according to an October survey report from the National Association of Realtors. The most popular social media app among the random sample of Realtors surveyed was Facebook, with 90% of respondents reporting they used the app, followed by Instagram at 52% and LinkedIn at 48%."
And as far as time goes, the article later states:
"Creating quality content that former clients and prospective homebuyers and sellers want to interact with is a time-consuming process. And in real estate, time is money."
"Summers devotes at least four hours each morning dedicated to content creation and social media management. Up in Vancouver, Lee takes a similar approach and sets aside one day a month for content creation."
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