Those ads tho

Guaranteed Rate pulled on heartstrings while UWM educated buyers about brokers. One of Rocket's ads was also about brokers.

Good afternoon —   Well, it was a disappointing Super Bowl for Chiefs fans, but the mortgage ads looked good! Guaranteed Rate pulled on heartstrings with its ad while UWM educated buyers about mortgage brokers. One of Rocket's two ads with Tracy Morgan was also about brokers.   It was wild to see that last one, where the voice-over says, "Find the right mortgage with a local broker and Rocket technology." That's a far cry from "push button, get mortgage," and shows just how pivotal the broker channel has become.   That channel is one that UWM CEO Mat Ishbia has been seeding for years, and it's key to his strategy to take market share from Rocket (and everyone else). Managing Editor James Kleimann looks at Ishbia's ambitious plan to overtake Rocket in his newest feature.   As James writes: "Perhaps no other mortgage lender in America has as much riding on the growth of the broker channel as UWM…It's simple math: without thousands of new mortgage brokers and double-digit growth in the channel, UWM can't possibly catch its rival, which originated about $323 billion(!) in mortgages last year…"   Speaking of the wholesale channel and rivals, Glenn Stearns' new venture, Kind Lending, originated $1 billion in its first six months, something that his first company — Stearns Lending — took 15 years to accomplish. A huge surge in origination volume lifted all boats last year, but it's still a remarkable feat. Stearns Lending, you'll remember, was recently bought by Guaranteed Rate to boost its wholesale lending. And round and round we go.   Until tomorrow — A closer look at Biden's first-time homebuyer tax credit    In this episode, HW+ Managing Editor Brena Nath and HousingWire Editor in Chief Sarah Wheeler review President Joe Biden's proposed stimulus package and the potential impact of his $15,000 first-time homebuyer tax credit. Listen now Inside United Wholesale Mortgage's plan to topple Rocket    Mat Ishbia said observers shouldn't expect a different UWM as a public company. He proved it in his first earnings call. HW+ Premium Content Computershare Loan Services Mortgage Loan Fulfillment Increase efficiency. Lower costs. Leverage our fulfillment team to add capacity and streamline your day-to-day operations. Learn more! Sponsor Content Senate committee confirms Marcia Fudge as HUD secretary    The Senate Committee on Banking, Housing and Urban Affairs confirmed Marcia Fudge as the next secretary of the U.S. Department of Housing and Urban Development in a bipartisan vote, sending her nomination to the full Senate. Here's what lenders should look for in a title provider   HousingWire recently spoke with Susan Falsetti, managing director of Origination Title and Close at ServiceLink, about the state of the title industry. Presented by ServiceLink HousingWire, 433 East Las Colinas Blvd., Suite 830, Irving, TX 75039, (469) 893-1480 Unsubscribe Manage preferences

Share this

Share on FacebookPlus on Google+