CONTENT + The power of storytelling

Hey, it's me again!

You know who loves a good story? Your customers do!

No matter who they are—an end customer who contributes revenue to your business or an internal partner who you support on the daily—they all appreciate a good, relevant story.

Why is that?

Because customers are PEOPLE. And people like stories. They like to be inspired. They like to learn things that are relevant and applicable to them.

So, how can we as marketers always make sure we are telling relevant stories, and even more importantly, making sure those stories get in front of our audience?

When you craft a story that is relevant to your audience and then promote it through either organic or paid channels, you can create a great deal of engagement and following for your brand.

Here're my top tips for making content that has an impact:

Tip #1
👉 Wrap your content with the right words, even meta.

Tip #2
👉 Use visuals. One way is to repurpose content as video—this is now the holy grail in marketing.

Check our our latest report for more insights:
👉 The Ultimate Blueprint for Content Marketing Success in 2022 👈

So listen, I always say, the only thing standing between you and your future is YOU. So get busy!

Make that long-form content. Go for organic. Go for relevance and ultimately be fearless – tell a story that will connect with your audience.

I believe in you, you can do it!

Send me some examples of your latest content, I'd love to read them!

Happy marketing,