Where are the hot leads?

It's a hard time to be a new real estate agent in America. Very hard.

Good afternoon! Was this newsletter forwarded to you? Sign up here. Hello, LOs! It's a hard time to be a new real estate agent in America. Very hard.    Generally, being a new agent means you don't have a Rolodex of clients who trust you to sell their home. And so you're probably out hustling to get buy-side leads on Zillow, partnering with a more established agent or working rental deals.   "New agents — like new buyside agents — it's hard for them to get up to speed in such a wild housing market," Redfin Chief Economist Daryl Fairweather told my colleague Matthew Blake. "Imagine starting your job, and it's like the most intense housing market in history. So, it's been difficult for agents, and there's been a lot of agent burnout."

That quote got me curious, how are the new LOs at your shop doing as the market transitions from refi to purchase? Are they being fed refi loans from leads generated by the lender? Are they just working on refis until they can develop their own book of business? Something else? Please message me anonymously at jkleimann@housingwire.com. I'd love to hear from you! 

 

On a related note, I'm interested in looking into lead generation in the mortgage industry. Where do you buy leads from? How much are you willing to pay? What would you like to know about lead gen in mortgage lending?

 

James Kleimann

Managing Editor, HousingWire

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