A Huge Group Is Moving Through the Pipeline. Are You Ready?

Get Key Tips for Capturing Millennial Market Share

Last year, 4.7 million millennials turned 30, often considered peak home-buying age. Another 4.8 million will hit that milestone in each of the next three years, according to Census Bureau data, making this generation the largest group ever to move through the pipeline — outnumbering even the Boomers. Do you have practices in place that will appeal to this group of potential borrowers? The millennial generation doesn't approach the mortgage process in the same way as previous customers, so grabbing their attention — and business — may require companies to shake up their selling tactics a bit. Examine the outlook for the millennial mortgage market, and gather some key tips for capturing market share within it, in Inside Mortgage Finance's Mortgages for Millennials. The guide includes discussion about: The impact of the Great Recession on millennial homebuying. The role student debt plays. Credit-score and downpayment perceptions. Marketing strategies for drawing millennials. Mortgage products that appeal to millennials. Order Now Inside Mortgage Finance Publications, Inc. 7910 Woodmont Avenue, Suite 1000, Bethesda, MD 20814

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