Today, we launched independent research that studied the productivity of brokerage firms over the past 10 years.
Hey, HW readers!
I'm the editorial director for RealTrends, Tracey Velt. I write to you today because we have some exciting, exclusive research to unveil!
Today, RealTrends and HW+ launched independent research that studied the productivity of brokerage firms over the past 10 years. Led by Steve Murray, senior advisor at RealTrends, the research does a deep dive into RealTrends 500 proprietary data and National Association of Realtors' research to discover the top 50 brokerage firms in four categories: growth by closed transaction sides, sales volume, agent count and agent productivity.
Virtually all national brands and some independents were represented in the final lists. Once we analyzed this data, we interviewed some of those brokerage firms to find out what they did that was special to attain this 10-year sustained growth. Here's what wasn't mentioned: brokerage tech platforms.
"For all the money, time and leadership attention focused on technology, marketing and websites, it comes down to recruiting," says Murray. "And recruiting comes down to one-on-one relationship building along with a good offer."
Technology platforms, says Murray, are table stakes. "It's beneficial to have some technology offering, but a leader's main focus should not be on building that platform. It should be to grow your brokerage company," he says.
For a comprehensive look at the reasons behind the growth of these top firms, you can find the study on RealTrends.com. Be sure to check out RealTrends on Monday, as well. In the RealTrending podcast, Murray and I discuss some of the nuances of the study and why companies such as Compass and eXp Realty weren't included.
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