Title insurance referrals

Agents, I'm curious – how often to your homebuyer clients go with the title insurance firm affiliated with your brokerage?

Good afternoon! Was this newsletter forwarded to you? Sign up here.  To all the agents in the house,   Real estate firms today seem to be obsessed with the phrase "attach rates." Given the low margins in the real estate and mortgage industries, it should be no surprise. The trend nowadays is that real estate companies – whether they be brokerages, iBuyers or mortgage lenders – attempt to have a hand in every element of the transaction. They want to get a cut from all segments of the business.     Which brings me to today's subject – title insurance referrals.    When my wife and I went into contract on our Poconos chalet in late August, we were asked by our real estate agent which title insurance agency we wanted to use. I responded the way I imagine most people would, "Uh, I dunno – who do you recommend?" Our agent explained that we could use the title insurance firm affiliated with her local Keller Williams office, for which the brokerage would receive $250. I could also find my own title insurance, but I don't know the qualitative differences between various title insurance firms in Pennsylvania. And besides, rates are regulated by the state, and honestly, the hassle of not having to find a title insurance firm was worth the $250 to me.    Agents, I'm curious – how often to your homebuyer clients go with the title insurance firm affiliated with your brokerage? What kinds of relationships do you have with title counterparts? And finally, how often do your clients buy home insurance from a company with a relationship with your brokerage? You can email me anonymously at jkleimann@housingwire.com.    Hope you have a great weekend!

James Kleimann

Managing Editor, HousingWire

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