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Confirming reports from earlier in the week, BuzzFeed has inked a deal to become a publicly listed company by combining with SPAC 890 Fifth Avenue Partners (ENFA). That includes a plan to acquire youth-focused media company Complex Networks, taking BuzzFeed's implied valuation to $1.5B. After an expected deal closing in the fourth quarter, BuzzFeed is seeking to trade on the Nasdaq under ticker symbol "BZFD."
Many are watching: Digital media companies Bustle, Group Nine, Vice, Vox Media have all recently discussed going public via SPAC, and will be watching how Buzzfeed's deal plays out to gauge investor appetite. Many of the firms feel they can grow in a post-pandemic world as advertisers shell out the big bucks on digital properties and less on traditional media like television. Jonah Peretti, co-founder and CEO of BuzzFeed, wants the company to be a "consolidator in the media space" and a SPAC IPO would provide the vehicle to achieve that goal.
Total unique visitors and time spent among millennials and Gen Z are said to trounce the competition, according to Buzzfeed's investor presentation. The company generated $166M selling its own content and $196M on advertising in 2020, as well as starting an e-commerce business. Commenting on a slide in valuation from 2016, when BuzzFeed had fetched a potential valuation of $1.7B, Peretti suggested that the previous market estimate may have been "influenced by the perceptions of the time."
Quote: "We looked at many different media businesses but none had the kind of brands, digital assets or business model that BuzzFeed does and which we believe can achieve the kind of meaningful growth and returns for our investors," said Adam Rothstein of 890 Fifth Avenue Partners. "Jonah Peretti and team have built an incredible business. They are resilient, smart, and innovative which will be important as we move ahead."

Backdrop: Almost 150 engineers and scientists have been testing different plant-based and recycled materials over the past six years. Since 2018, the Danish company has made pieces like plants and trees from bio-polyethylene that comes from sugarcane, but suitable substances for harder bricks have been more challenging. Last year, Lego said it would invest $400M over three years to research and develop sustainable materials, aiming to replace its current plastic bricks by the end of the decade.
"We are super excited about this breakthrough," said Tim Brooks, Lego's vice president of environmental responsibility. "We want our products to have a positive impact on the planet, not just with the play they inspire, but also with the materials we use."
Footprint: Lego makes between 110B-120B plastic pieces per year using around 100K tons of plastic in its products. Its new patent would use safely-sourced bottles in the U.S. and Europe, while adding an additive to strengthen the bricks and increases their durability. The movement is spreading... Rival toy maker Mattel (NASDAQ:MAT), best known for its Barbie dolls, has already announced plans to manufacture its toys from recycled, recyclable or bio-mass plastics from 2030.
In Europe, at midday, London flat. Paris -0.2%. Frankfurt -0.2%.
Futures at 6:20, Dow +0.3%. S&P +0.1%. Nasdaq +0.2%. Crude -0.4% at $73.03. Gold +0.4% at $1783. Bitcoin +1.8% at $34023.
Ten-year Treasury Yield unchanged at 1.49%
10:00 Consumer Sentiment
11:35 Fed's Mester Speech
1:00 PM Fed's Rosengren "Financial Stability"
1:00 PM Baker-Hughes Rig Count
3:00 PM Fed's Williams Speech
Darden Restaurants (NYSE:DRI) +3.3% as strong traffic overshadowed inflation.
FedEx (NYSE:FDX) -4.4% AH guiding for capex of $7.2B.
Nike (NYSE:NKE) +14% AH deflating China concerns with earnings smasher.
Rite Aid (NYSE:RAD) -14.5% on weaker-than-expected revenues.
Companies reporting earnings today »
Tesla (NASDAQ:TSLA) set to open Supercharger network to other automakers.
SpaceX won't spin off Starlink (STRLK) for "at least a few years."
Ride-hailing firm Didi (DIDI) plans to raise about $4B in IPO.
Google (NASDAQ:GOOGL) delays cookie removal to late 2023.
Microsoft (NASDAQ:MSFT) finally unveils Windows 11 operating system.
Pfizer (NYSE:PFE) halts anti-smoking drug after finding carcinogen.
Hershey (NYSE:HSY) could be a takeover target of Berkshire Hathaway.
FTC Chair Khan said to appoint new antitrust chief.
Shareholders oust Toshiba (OTCPK:TOSBF) board chairman over alleged collusion.
Twilio (NYSE:TWLO), Asana (NYSE:ASAN) first to dual list on Long-Term Stock Exchange.


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