Good afternoon —
We just wrapped up our engage.marketing event and I am so pumped!! Here are some quick takeaways:
Understanding the current market
Mortgage rates are likely to be low (say 3.25 or under) for the rest of the year.
Winning in a red-hot purchase market
The lender/Realtor relationship has never been more important. Working together you can help your borrowers win an offer in this crazy market, even against all-cash offers.
Building a personal brand
Start where you are, commit to a list of people on different social platforms that you are going to engage with, build a tribe.
Marketing to reach a diverse audience
Education is key with so many first-time homebuyers. Also, there is a lot of diversity among minority homebuyers — if your marketing assumes that most are only interested in LMI products you are way off base.
Social strategies for Instagram
Set up a creator account so you can get a one-click call/text/email button and set up custom audiences. Use keywords in your bio that outline your superpower and give them a call to action.
Social strategies for TikTok
Think TikTok would be a waste of your time? Our speaker, Scott Betley, aka That Mortgage Guy, has generated 600-700 mortgage leads off one video. Seriously.
I wrote this ed note before our session on LinkedIn and one I'm moderating on executing a successful content strategy. We'll be posting all the sessions for our HW+ members in the next few days so check back in soon to check them out!
Until tomorrow —
Sarah Wheeler
HousingWire Editor in Chief
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